This class introduces the origins of Name, Image, and Likeness (NIL) and explains how a single legal challenge reshaped college sports forever. Students learn how NCAA amateurism rules prevented athletes from earning money for decades, even as their identities generated billions of dollars for others. The class traces the legal journey from Ed O’Bannon’s lawsuit over video game likeness rights, to California’s Fair Pay to Play Act, and finally to the U.S. Supreme Court’s Alston decision in 2021. By the end of the class, students understand why NIL exists, how it became legal, and why it represents one of the most significant shifts in the history of college athletics. Learn more and view more classes and courses at PliableU.com.